Organizational Strategy is a very complex process that is heavily detail oriented activity that prioritizes the direction of your business. I have a few artifacts to share that demonstrate the learning outcome from three separate classes.
The first is from Organizational Law. Since I work in marketing, the importance of coming to an agreement needs to be documented in writing. In each agreement you protect the work and the scope of work outlines what the expectations will be in the agreement.
We studied a case about music licensing. This is a topic that is very close to me as I work with licensing houses that permits my company to use the music of many artists in a lot of our videos. Copyright infringement is term that is often brought up in discussions when we look to use the work of another artist and creator.
In Organizational Law, I have attached my brief from the case of Campbell v Acuff-Rose. This was a case that occured in the early 1990’s. This case was an example of how “fair use” under Copyright Act of 1976.
The biggest learning outcome for me was to always have every agreement in writing and have a clear understanding of what the parameters are. I also learned that before you use another persons work, that you need to practice due diligence and make sure you are not “stealing” from someone else.
The second example of Organization Strategy that I wanted to share as my learning outcome was from in Leading Teams. The presentation I worked on with my classmates demonstrates that teamwork is the backbone to an organization being successful.
We investigated professional sports, specifically professional football and basketball. These two sports demonstrate what an organization can accomplish and to use the dynamic of many people that are involved.
I was very fond of this presentation because my teammates and I are not very knowledgeable about sports. So exploring the many dynamics of how the team setting was a metaphor for an organization, and the coach represented the leader, was very compelling.
We covered: behavioral approach, emotional intelligence, the strength in diversity and the correlation between diversity and success.
The final learning outcome in Organizational Strategy was from Leading Organizational Change. While I was attending this class was during the spring of 2020. The COVID-19 pandemic effected the globe, there were many other issues that came up during that time frame that also altered the state of the world.
In Leading Organizations, I was part of a team project that looked into the learning outcome for students at Seattle University during this time. The Change Management presentation showcases how in the school of Engineering at Seattle University, the remote learning and work prepared the whole of society to start using web based programs to communicate.
We looked into the following change theories:
- Nudge Theory – inspiring change through indirect methods
- S7 Theory – This is McKinsy’s 7s model: strategy, structure, systems, shared values, style, staff and skill
- Lewin: Unfreezing process, change process, refreezing process
- Kotter: A theory that requires 8 steps: urgency, coalition, communication, removing obstacles, short term wins, build on change, anchor the change
The change methods that seemed to work best in in the scope of altering higher education objectives was the Lewin theory. The education process prior to the pandemic was having classes taught in person, but when no one was able to convene in one area in close proximity, the Lewin theory supported the process to change the learning and teaching process.
Ninstories 